Perfect for:
Entrepreneurs
Small and medium businesses
Marketing professionals
Course Focus
Strategy & Insights
Segmentation & Targeting
Branding
Media & Content
Communication and Implementation
Technology & Measurement
Whether you’re a business owner or just beginning to dream, this marketing foundation course outlines key building blocks for success.
- Leverage marketing to drive growth
- Develop a marketing strategy
- Convert data into insights
- Define your target audience
- Enhance your brand
- Create winning approaches to the market
Learn how to accelerate growth and success.
- Determine the right mix of media
- Understand the customer journey
- Develop a content strategy
- Deploy best practices for implementation
- Align strategy and marketing technology
- Create an approach for testing, measurement, and continuous improvement
Enjoy a free preview of our first 5 sessions.
Course Curriculum
Introduction
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after you enroll
Module 1: The Marketing Environment
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Module 2: Strategy
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Module 3: Insights
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Module 4: Segmentation and Targeting
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Module 5: Branding
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Conclusion
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after you enroll